Aero / PWHL Sponsorship Activation
The Brief
As the Official Chocolate Bar of the PWHL (Professional Women’s Hockey League), Aero wanted to bring its sponsorship to life and connect with hockey fans in a way that felt authentic to the sport. Nestlé Canada’s Aero brand team asked TPS to create a standout piece for its Brand Ambassadors to wear while engaging fans: something premium, memorable and true to both brands.
TPS recommended a classic varsity jacket, a style closely tied to team spirit and sports culture. The result was a custom, limited-edition Aero / PWHL jacket, featuring:
- A chocolate-brown body with cream sleeves, inspired by the Aero brand colours
- The Aero logo on the chest and the PWHL logo on the front panel
- “Official Chocolate Bar of the PWHL” across the back
- Multiple logos, each using a different decoration method to give the jacket a layered, premium finish
- High-quality materials and construction, made to be worn well beyond the event
As with all Nestlé programs, the jackets were produced on budget and in full compliance with Nestlé’s strict global requirements for social compliance and product safety.
The jackets delivered exceptional brand impact and a strong response from fans. Brand Ambassadors stood out at PWHL events, and the jackets became a sought-after piece in their own right. The program was so well received that Nestlé Canada placed a repeat order for its own staff.
