Elanco K9 Advantix II
The Brief
Elanco wanted to raise awareness of K9 Advantix II among veterinarians, vet technicians, assistants and practice managers. The goal was to help them understand that K9 Advantix II is a single topical prescription for dogs that kills both ticks and fleas, and to do it in a way they’d actually remember.
TPS turned the message into a game, creating a life-sized “kill the ticks and fleas” arcade machine, featuring:
- A custom K9 Advantix II branded overlay
- A fun, interactive game that brought the product message to life
- Product information and coupons for attendees after playing
- K9 Advantix II swag prizes for players
The arcade drew a high level of engagement from veterinary professionals and increased awareness of K9 Advantix II, contributing to an approximate 35% increase in sales and engagement.
