Pearson Eductaion Customer Care Kits
The Brief
Working in education is rewarding, but it’s also demanding. Pearson wanted its customers, the educators and academic administrators who rely on its products every day, to know that the company understands the stressors that come with the job. Their sales reps needed a thoughtful, personal way to say “we see you,” and they asked TPS to help create it.
TPS developed a “relaxation and calming” themed Care Kit that reps could hand deliver to customers. Each kit included:
- locally and sustainably sourced health food items
- functional relaxation and care-themed items
- functional tech items
- a printed card explaining the purpose of the kit
- a second card for the rep to write an individualized note to each customer
- a custom printed Pearson gift box, made in Canada
Sourcing was a priority throughout. Products were chosen from local, sustainable and diversity-owned vendors, so the kit reflected care for the recipient and for the community behind it.
The Care Kits were universally well received by both customers and the sales reps delivering them. For customers, the kit was a welcome moment of calm in a busy school year. For reps, it was a meaningful reason to connect, with the handwritten note turning a corporate gift into a personal gesture.
